Blogging is challenging for many business owners, but in financial services, it's even harder. If you want a finance writer who can turn the driest of finance topics into valuable and shareable content that boosts your business, look no further.
You might have asked yourself time and time again: is blogging worth it? Is it worth the time it takes to research and write a post? Is it worth the effort to find images and upload them to my website? Does anyone read it anyway? The answer is simple—yes, when it's done right.
With over 22 million internet users in Australia in January 2021, there’s never been a better time to include blogging in your marketing strategy. And given that you’re flat-out juggling clients and all the other business ‘stuff’, it’s also a perfect time to hire a professional finance writer to take blogging off your hands.
CONTENT WRITING FOR FINANCIAL BUSINESSES
OPEN YOUR AUDIENCE’S EYES WITH VALUABLE CONTENT
Blogging is more than just writing a few hundred words and hitting publish. An effective blog strategy includes a range of blog posts that are interesting, informative and useful.
Want to know the best bit? If your content is solving a problem, it’s shareable. If it’s shareable, more people are noticing your brand and landing on your website. If people are landing on your website, you’re opening their eyes to who you are, what you stand for and how you can help them. And this isn’t just good blogging; it’s good business.
APPEALING
Attract and engage more of the right clients for your business with blogs that appeal to their needs and interests.
INTRIGUING
As an experienced and published finance writer, I can write blog articles that will have visitors reading until the very end.
VALUE-ADDING
Show off your expertise and build trust with blog articles that answer everyday finance questions for readers.
SEO-Friendly
Blogging drives more organic traffic to your website—it also keeps Google happy with fresh and relevant content.
THE (IN)COMPLETE GUIDE TO BLOGGING
Knock the socks off your website visitors by taking your business blogging to the next level. Download this powerful guide for all the tips, tricks and explanations you need to write blog articles that turn readers into clients.
FINANCE BLOG WRITING PACKAGES
ALL YOUR BLOGGING NEEDS BUNDLED TOGETHER
Are you ready to establish your business as an authority in the finance industry? Do you want the benefit of having engaging, done-for-you blogs written by a published finance writer? I’m ready to help you figure out your blog strategy, topics, timeframes and the types of articles best suited to your brand and audience.
SEO-friendly blog articles
Affordable finance blog packages
Matched to your brand voice
Briefing and Strategy Session
Copywriting deck to make publishing your posts easier
Can you afford to keep pushing your blogging efforts further down your to-do list? Consistent blogging with easy-to-read and enticing articles builds your credibility and your audience. It also improves the quality of your leads who go on to become your clients. Now that sounds great for business—don’t you agree?
FINANCE BLOG WRITING FAQS
The short answer is—no. If you’re comfortable with the content you’ve already got and it’s optimised for search engines, people may still find you online.
The long answer is—yes. You’ve probably read people do business with people they like, know and trust. A blog not only improves your chances of turning up in search engine results but also helps you build these three factors with the clients you’re trying to attract to your business.
Definitely! Copywriters know how to do industry research and get to know your business and your ideal client to write articles suited to your business. But they don’t understand the financial services industry like I do. They haven’t lived and breathed it for over 50 years—I have. I’m also a published and passionate finance content writer. Here are just a few of my articles:
Time management is a universal problem
Invest in generating new sales opportunities
So you want to start a business
Wouldn’t you feel more confident putting your blogs in the hands of a writer with real-life finance experience? If you said yes (which I’m sure you did), let’s chat about a blog package for your business
I’m glad you asked. You can buy one blog or 12 blogs. However, like any marketing exercise, a single article will rarely have a significant impact. The value of consistently "speaking" to your target market over time is how you build credibility with an audience that knows, likes and trusts you.
For more "bang for your buck", consider an annual package. Plus you wouldn't have to think about staring at another blank page for at least another 12 months.