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COPYWRITING FOR FINANCIAL SERVICES
YOU TAKE CARE OF YOUR CLIENTS.
I’LL TAKE CARE OF YOUR WORDS.
As a business owner in the financial services industry, you know that the devil is in the details. What seemed simple at first glance becomes more complicated and time-consuming than you expected—especially when you DIY content. You quickly discover you’re not a financial writer.
When you’re busy churning through the work for existing clients, finding the time to write content is near impossible—especially when the pressure’s on. You’re an accountant, not a writer. Let me worry about the words with a range of financial copywriting and content services tailored to your business needs.
#1
Website Content
Stand out from the crowd with jargon-free and engaging financial services website content that speaks to your ideal client.
#2
Customised Blogs
Show visitors that you’re more than just the numbers with interesting blog articles written by a published financial copywriter that build credibility and demonstrate your expertise.
#3
Email Marketing
Say goodbye to ad-hoc email campaigns that take up too much of your time. Regular and strategic email marketing will keep your audience engaged and your leads warm.
#4
Newsletters
Set yourself apart from the competition with consistent and targeted newsletters that are unique to your business while supporting your role as a trusted advisor to your clients.
PUBLISHED FINANCIAL WRITER
HI, I’M ALLAN JOHNSON
I help accountants and financial services providers like you to connect with clients using creative, jargon-free and compliant words for your website, blog, emails and more.
With over 30 years of experience as an accountant in public practice and six years as a self-employed financial planner, I know the path you’re walking: long hours, staff shortages and lots of competition. You want to be a trusted advisor, not just the ‘tax person’. But you don’t have the time to produce the content that gives you that edge.
As an experienced and published financial writer, you’ve come to the right place for content that attracts not just leads, but the right leads to grow your business.
THE (IN)COMPLETE GUIDE TO BLOGGING
Knock the socks off your website visitors by taking your business blogging to the next level. Download this powerful guide for all the tips, tricks and explanations you need to write blog articles that turn readers into clients.
DELIGHT YOUR CLIENTS WITH ENGAGING
FINANCIAL SERVICES COPYWRITING AND CONTENT
Think hiring a copywriter is only for big businesses with deep marketing pockets and nothing to lose? Wrong. Hiring a financial copywriter with real-life industry experience gives you an edge that many of your competitors won’t have. An edge that helps you nurture your business and draw attention to the critical services you offer.
Real Industry Experience
Don’t risk hard-earned marketing dollars on a writer who doesn’t understand your industry. I stay up to date in this ever-changing landscape and I know the terminology inside out. More importantly, I know how to explain it simply to your target audience.
Build trust and credibility
Clients must trust you to manage their finances, and trust-building starts well before they become clients. Show your target audience why you’re their number-one choice with high-quality, engaging and educational content marketing.
Be the go-to financial firm
With consistent messaging and on-brand content, you’ll position your business as the go-to firm for lifelong financial matters. You’ll even develop brand loyalty and referrals along the way.
Stand out from the crowd
The financial services and accounting industry is a crowded field to play in. There are probably dozens of professionals in your local area. Stand out from the crowd with engaging, compelling and jargon-free financial copywriting that even people who are afraid of numbers will love to read.
Build relationships
Content that’s engaging and shareable gives you the ability to connect with new and current clients. Use your social media presence and newsletter to give your followers the chance to interact with you.
Increase your visibility
Content written for humans that also pleases the Google gods is your way to increase eyes on the prize—aka your business. SEO-friendly financial copywriting and blog posts help your audience organically discover your content and your business.
GET BUSINESS-BOOSTING WORDS
IN FOUR EASY STEPS
#1
Book A Discovery Call
#2
Proposal
#3
Deposit Paid
#4
Project Starts
GET BUSINESS-BOOSTING WORDS
IN FOUR EASY STEPS
#1
Book Discovery Call
#2
Proposal
#3
Deposit Paid
#4
Project Starts
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