MEET FOUNDER AND DIRECTOR
ALLAN JOHNSON
Hi, I’m Allan. As a former accountant and financial planner with almost 50 years in the industry, I’m the perfect choice for all your copywriting and content needs. Together, we’ll craft the right words for your brand so you can attract the right clients to your growing business.
Here’s what I’ve learned about working in the financial services industry: client work always takes priority, so marketing efforts get pushed further and further down the to-do list. You’re also confident that existing clients will continue to work with you, year after year. But are they the right clients? Are you working with your ideal clients? The kind that trust you enough to handle all their financial needs?
Many business owners underestimate the power of words and content marketing. But if you’re looking to win clients that value your worth, respect your advice, and need more of your products, consistent messaging is the key. So if you’re not comfortable writing or you simply don’t have the time, let’s chat about how Accumul8 Advantage will help.
Industry Experience
I’ve lived and breathed the financial services industry for over 50 years as a trusted advisor. My regular financial column in the Rockhampton Morning Bulletin appeared across The Courier-Mail platforms and gave me the freedom to turn numbers talk into easy-to-understand and captivating content.
Compliant
Other freelance writers don’t understand the compliance and regulatory requirements of the financial industry—I do. Those complex financial topics will be turned into compelling and easy-to-digest content that meets the stringent messaging regulations of the financial sector.
ON BRAND
Using your business’s unique brand personality and tone of voice, I’ll write content that motivates, elevates and educates your readers. Want to know the best bit? Consistent messaging helps you build a steady audience, brand loyalty and lifetime value.
Conversational
Conversational finance writing that connects with your audience is my superpower, but it’s no easy feat in financial services. Using my experience and love for words, I turn complex financial topics into enjoyable, jargon-free and easy-to-read content—the kind that readers love.
ACCUMUL8 ADVANTAGE COPYWRITING
MOTIVATE, ELEVATE AND EDUCATE YOUR AUDIENCE
Ready to stand out from the pack? Want to generate more leads and attract better clients? Struggling to find the right words to tell the world what your business does best? These are all great reasons for hiring a freelance writer.
But what you need is a copywriter who understands your industry inside out. A writer who understands that money is serious, but your content doesn’t have to be. It’s only through engaging content that you’ll build the trust and establish the relationships you need to attract the right clients to your business.
Still not convinced? Here are a few more reasons why you need a freelance finance copywriter:
You know the importance of content, but you’re flat-out with clients
You don’t know what to say or how to say it
You’re not comfortable writing—you love numbers, but words aren’t your superpower
You’re competing with local and national brands and want an edge
You want leads to feel confident that you’re the right firm to handle all their financial needs
If you’re struggling to find the right words to convey what your business is capable of. If you’re looking for someone to take the words right out of your mouth and turn them into compelling content. If you’re ready to build brand awareness, stand out from the pack and attract the right clients—let’s chat. Accumul8 Advantage is here to help.
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STRAIGHTFORWARD PROCESS
ACHIEVING YOUR CONTENT GOALS IN FOUR EASY STEPS
#1
Book A Discovery Call
For 20 short but valuable minutes, we’ll chat about your business, your content needs and how I can help you curate connection-building content that’s unique to your business.
#2
Proposal
Now we’ve got a good understanding of your content needs and goals. I’ll send you an Accumul8 Advantage proposal that includes all the information you need to feel confident I’m the freelance copywriter your business has been searching for.
#3
Deposit Paid
Let’s get the money side of things out of the way and focus on the words. You’ll pay 50% of the quoted fees up-front, with the balance due when I deliver the second version of your copy.
#4
Project Starts
We kick off your project with a briefing questionnaire and a strategy call. Then you can sit back and relax as I get to work writing copy that leaps off the page and helps you attract the right clients to your accounting or financial services business.