Did you know that there are over 600 million blogs globally, with 2.5 billion posts annually? Google answers the question ‘How to start a blog’ 121,000 times per month!

Despite the rise in social media, blogging remains a popular way for business owners to connect with their audience. But how effective are the blogs for your business? When was the last time you published a blog article? A week ago, a month ago, never?

If you’re a DIY blogger or you’re looking for ways to make your blogging efforts more effective, this guide will give you the tips, tricks and other explanations to help fuel your blogging fire.

Inside you’ll find information on:

  • What a successful blog looks like for your business
  • How to come up with relevant topics
  • What to consider when creating a style guide
  • The different types of blog posts you can use
  • Search engine optimisation (SEO) advice to help your posts get found
  • Effective writing techniques
  • Promoting your blog post to the right audience

Ready to start building trust and showing your expertise to the right audience? Download your free guide today and get blogging.

Meet Allan

Allan Johnson helps accountants and financial services providers like you connect with clients using creative, jargon-free and compliant words for your website, emails and other marketing efforts.

With over 30 years of experience as an accountant in public practice and six years as a self-employed financial planner, Allan has the experience and the word power to help your business attract not just leads, but the right leads to grow your business.